„It might be said that in the future the promotional activities will be more often based on new technology – even today we can observe using, for example, tablets or interactive screens to communicate with a consumer. Taking advantage of big data in the next few years, will allow creation of space well-tailored to a potential consumer and as a result, the effectiveness of such targeted promotional actions will be significantly higher as opposed to mass communication.”
Marketer+, Upright Group (2014-08-27)
An interview with Magdalena Mazurkiewicz – Lookad Operations Director
„The most effective promotional solutions are the ones, which are able to engage a consumer not through one sense but through synergy of several senses. Experiental marketing is the next step of marketing development and its main objective is creating direct and positive consumer experience with a given brand. ”
Nowy Marketing, LookAd (2014-09-22)
Let customers experience
„Traditional forms of marketing communication with consumers fail. The only way to create competitive advantage and win over the target group is creating a unique experience. Experiental marketing, which not only influences better brand awarenessbut also increases sales and builds consumers trust, comes handy.
”Don’t lose your senses” action initiated the appearance of a new marketing services creative agency LookAd, which originated from PMT Marketing structures (Upright Group). The idea behind the campaign was to attract attention to the key role of the senses during the process of learning and interpreting the surroundings in our daily life.”
Marketing w praktyce, LookAd (2014-09-01)
Merchandising – why is it worth trusting professionals?
„The dynamics of the market changes, digitalization of trade and the increasing number of impulses which reach potential consumers, cause that merchandising is one of the most essential elements supporting sales. The modern, professional merchandising differs from activities of this kind, realized only several years ago. The market and the customer become more and more demanding, they react faster to novelties, which, as a result, creates faster rotation of products and evolution of customer’s needs and behaviour.”
Marketer+, PMT Marketing System (2014-10-10)
Blue Collar wanted
„Despite high unemployment in Poland, more and more employers complain about the problem of finding appropriately qualified worker. Entrepreneurs looking for specialists with technical qualifications are facing the greatest difficulties. How do other countries encourage young people to vocational and technical education? Can temporary employment be a type of solution to the problem of disproportion on the labour market?”
HRnews.pl, Grupa Job (2014-09-11)
„Observation of marketing activities in the last few years, clearly indicates a direction of building interaction and engaging on the level consumer-product. More often, we can notice attempts of appealing to personal experiences of a consumer and creating positive emotions. In the media, there are also voices, where the significance of positive shopping experience at a POS is emphasised, as it has real and direct influence on brand loyalty and a will to repeat contact with it.”
Retail360.pl, Branch Brothers (2014-08-07)
„HR department in a company plays a key role – not only does it support the whole organization but also each person employed. In large companies, employing permanent staff, internal HR department is a kind of a standard, nevertheless, in many cases a partial outsourcing of HR services may constitute an addition to its activities. When it comes to smaller companies, where maintaining their own HR team would create a substantial financial burden, they should consider a complete outsourcing of these services.”
Gazeta Finansowa, Grupa Job (2014-08-29)
„Consumers are able to appreciate good stores and brands that deliver a good quality product but when they are disappointed they become ruthless, as the selection is limited – both when it comes to products and distribution channels. Producers, even those who have not positioned themselves as eco yet, have noticed that this trend and their products more often do not include any information about lack of preservatives or colouring. Additionally, bio products have ceased to be a luxurious good, their price is still a bit higher, however, they have become more affordable for each buyer. A suitable policy of grocery chains facilitates this process.”
Marketing w Praktyce, PMT Marketing System (2014-08-01)
„Piotr Buczyk – one of the founders of PMT Marketing System, board member of Upright Group. An expert in the field of realizing projects involving outsourcing business processes with a wide experience in trade (FMCG and retail) and service branches. Professionally, he is most of all interested in outsourcing in the area of supporting sales processes. An author of numerous comments and expert articles, pertaining to outsourcing services and trends in this branch.”
Gazeta Finansowa, Upright Group (2014-06-13)
„mForce is a company specializing in building projects supporting sales for clients, who need solutions tailored to their individual needs. mForce services are dedicated to B2B market consumers, where shopping decisions are taken very rationally and as their complicated process and group character are of importance, the influence of emotions on their form is limited.”
Manager MBA, mForce (2014-08-28)
„Managing client’s shopping experience is not an easy task, however, it is worth investing in activities that will constitute an addition to the existing marketing strategy. The retail chains which use only a price as the main competitive advantage and at the same time neglect positive shopping experience, quite soon encounter client’s disloyalty, if there is a new point of a similar profile nearby. A skilful creation of the shopping experience, along with relevant advertising will result in maintaining loyal consumers and thus, maintaining high sales.”
Nowy Marketing, BranchBrothers (2014-07-08)
„Along with the first hypermarkets in the 90s, we observed a transfer of western model to Polish shopping culture. Shopping was almost celebrated, perceived as a form of family free time spending or a destination of a weekend car trip.”
Dziennik Gazeta Prawna, PMT Marketing System (2014-06-17)
„Population projection does not leave any illusions. Polish society is aging, which indicates that older people will more often become the active participants of the labour market. Some companies perceive it as a threat. Unnecessarily – companies that are able to spot opportunities resulting from managing an age diverse team, will benefit the most from this situation. In order to become a beneficiary of the upcoming changes, the knowledge how to create convenient conditions for older people will be essential to fully take advantage of their potential.”
Personel Plus, Grupa Job (maj 2014)
"In times when customers can easily select and switch shopping channels, retailers should keep in mind that shopping is not only about fulfilling needs but also about experience, which should be of top quality, as there is an increasing chance that the consumer will go back to them."
GF24.pl, PMT Marketing System (2014-06-19)
"A new company in Upright Group – mForce – ‘m’ as in Marketing and Mobility and Force, meaning power, strength and might. The company, originating from PMT Marketign System, was created to even more effectively cooperate with clients. The company motto itself - ‘building profits together’ -defines potential benefits deriving from cooperation with mForce."
Retail360.pl, mForce (2014-06-10)
"Shopping EXperience are impressions and emotions accompanying every encounter of a client with a brand, during a visit in a shop or other point of sales."
Gazeta finansowa, BranchBrothers (2014-02-14)
"We can observe greater optimism and a lift in the mood among clients on the market.Companies expect that outsourcing will solve their problems more comprehensively. Thus, it is crucial that external service providers increase their specialization in different areas – which enables to realize outsourcing services faster, cheaper and better than the client’s company – and communicate it clearly."
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